Digital Marketing

Despite the recession and lack of business confidence during 2009, WebPageOne Solutions has achieved a steady flow of orders from both new and existing clients. This fact has allowed us to exceed our business sales targets during 2009, relocated to new offices and enabled us to employ new staff.

Our business advertisement strategy for 2009 was based purely on digital marketing. This strategy includes the follow methods used to obtain new business opportunities;

1. High organic listings with Google, Yahoo and Bing

2. Google AdWords

3. Participation within general business forums

4. Participation with Internet marketing forums

5. Twitter

6. Email Marketing

Pure digital marketing was chosen as the marketing strategy for 2009 following our business review, which took place during the last quarter of 2008.

Our marketing strategy during 2007 and 2008 was a combination of digital (online) and traditional advertisement methods. The traditional methods included advertisement within highly popular business and marketing magazines, press advertisement, direct correspondence, telemarketing and business directory listings.

The data from the previous years (2007 and 2008) was analysed and revealed the following results, which were based on new business acquisition.

• Pure Digital Marketing = Generated 88% of the new enquiries during 2007 – 2008

• Traditional Marketing = Generated 12% of the new enquiries during 2007 – 2008

The advertisement and marketing budget for 2007 and 2008 allocated in percentage terms,

• Traditional Marketing = 75% Budget

• Pure Digital Marketing = 25% Budget

As you can see from the two sets of figures above, we wasted not just hundreds, but thousands of pounds in traditional advertisement which produced a very low return on investment during 2007 and 2008.

Our advertisement and marketing strategy, including budget for 2010, has been defined as 100% allocation towards Digital and Online Marketing.

Finally:

As Managing Director of WebPageOne Solutions, I would like to personally thank all of the clients that we have worked with over the last few years; your business is greatly appreciated.

I would also like to thank the major search providers Google, Yahoo and Bing, who without your existence, companies like mine, who purely specialise in Internet Marketing would possibly not exist.

A big thank you, also goes out to the owners and developers of the major social network communities, such as Facebook, MySpace, and Twitter. Your online services have enabled us to evolve sustainable business practises, communicate and compete on a global scale.

Lee Davies

WebPageOne Solutions Limited

www.webpageone.co.uk